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SKY BET BOOKMAKER REVIEW

Overall Rating: 9/10

HIGHLIGHTS

Outstanding domestic English football coverage
A dedication to match bet promotions
Numerous cash back offers on unsuccessful bets

OUTSTANDING FEATURES

Well-integrated into the existing network of Sky products
The ability to bet through Interactive TV is a welcome addition
Live betting markets on every page

Not only is Sky Bet giving away free money, they've got some of the most generous odds on the planet! Click here to start betting!

QUICK FACTS

• URL: Affiliate Code Here
• Head Office: Central House, Beckwith Knowle. Otley Road Harrogate, North Yorkshire. HG3 1WA
• FreePhone: UK #- 08000 724 777
                      INTL #- +44 1423 850 64
• E-mail for General Inquiries: help@skybet.com
• Licensed: UK
• Founding Year: 2000
• Company Info: Sky Bet is a division of one of the United Kingdom's biggest media conglomerates- bSkyb. Considered the flagship site of their online gaming effort's Sky Bet has a lot of options going for it that many other online gaming companies simply don't have. The integration of all the different sites with Sky's top notch digital cable and satellite operations is truly a benchmark for the industry.
  
  Its location and high-profile also allows Sky Bet to enjoy the benefit of being licensed within the UK, itself. There are four different ways to bet, in total, with Sky Bet. You can use their traditional website, you can phone it in yourself and speak with a live operator, or you can bet via Interactive TV and you can also make a wager using their WAP function on your cell phone or PDA. Boasting 24/7 customer service and their position at the top of the UK media market, Sky Bet is a natural choice for many UK-based punters.
• Languages: English Only
• Types of Wagering: Sportsbook, Poker, Casino, Bingo
• Currencies: UK Pound, Euro, US Dollar, Australian Dollar, Canadian Dollar, Hong Kong Dollar, Singapore Dollar.
• Popular Sports Offered: Horse racing, football, greyhounds, virtual racing, golf, cricket, tennis, US racing, Rugby League Rugby Union, Boxing, Formula 1, Moto GP.
• Other Sports Offered: Olympics, Darts, TV & Film Specials, American Football, NASCAR, Snooker, Baseball, MMA/UFC, Gaelic Sports, Cycling, Politics, Aussie Rules.

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COMPANY OPERATIONS

After a redesign in 2005, Sky Bet has emerged as one of the most competitive sportsbooks specifically targeting the UK marketplace. The redesign coincided with the launch of Sky Poker and the creation of Sky's mobile betting platform. As things evolved, the Sky Vegas TV channel was launched and now punters from all over the UK can tune in to live online poker games broadcast on their digital cable boxes. Live betting is also a chief focus of Sky Bet and they have designed their site so that the current in-play markets are always visible.

Sky had been considered at the forefront of English sports broadcasting for many years and their involvement with certain sports, the Barclay's English Premier League, specifically are viewed as landmarks in the world of football. While some would consider Sky Bet to be a latecomer to the online betting industry, Sky has also been able to make some calculated moves into different wagering markets and their Sky Bingo site is the most recent addition. They are a publically-traded company and adhere to all of the responsibilities required of a top English corporation. They are also licensed and regulated within the UK. 

OPINION

Sky Bet is part of the extremely high profile Sky Network and serves as the launching point for many of their sports-related advertising campaigns. The site is extremely thorough, in terms of betting markets, and the odds are by and large quite solid. The site is easy to navigate and their redesign a few years ago has made the site significantly more appealing and, also, a much simpler and more streamlined betting operation. You are always just one click away from betting and they have also ensured that the current live betting markets are displayed on every page. Great idea.

Since the site's focus is primarily on UK-related events, you will generally find significantly more appealing odds for UK, Scottish and Irish events than you will find on continental ones. Football is clearly one of the main focuses of the site, but you will still find plenty of other things to wager on, should that suit your fancy.

Sky Bet offers a number of different ways to wager and they boast one of the most dedicated telephone betting systems in the world. While their WAP-enabled mobile betting may be a bit dated, it remains very effective and is a sturdy platform. The site can also be optimized for people with visual impairments and it even has a little button to press when your boss walks by at work so he thinks you're focusing on spreadsheets instead of setting spreads yourself on upcoming football matches.

Do yourself (and your bankroll) a favour! Grab your free cash by opening an account with Skybet!