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SPORTING BET BOOKMAKER REVIEW

Overall Rating: 9/10

HIGHLIGHTS

Extensive In-Play Wagering
Publically-traded company
Excellent wagering options on US Sports

OUTSTANDING FEATURES

Stellar odds on football and UK horse-racing
Fast payouts with minimal or nonexistant fees
In-depth statistics section

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QUICK FACTS

• URL: Affiliate Code Here
• Head Office: Sportingbet Plc - 4th Floor 45 Moorfields, London EC2Y 9AE
• FreePhone: UK #- 0800 028 0348
                    INTL #- 1800 764 9804
                    AUS #- 1800 553399
• E-mail for General Inquiries: info@sportingbet.com
• Licensed: Australia, UK
• Founding Year: 1998
• Company Info: Sportingbet PLC is considered by many industry publications to be among the most powerful global gaming brands, and their recent enhancements go a long way towards effectively proving that point. Launched back in the heyday of the egaming industry, the year 1998, Spoting Bet has gone out of its way to acquire a vast array of gaming companies and applications, integrating them into one specific brand.
  
  Sportingbet PLC is traded on the Alternative Investment Market on the London Stock Exchange. Since that period, they have acquired sportsbook.com, sportingodds.com and were seen as pioneers in the virtual racing arena when they launched their VR racing platform and 6ball. Paradise Poker was acquired for a tidy sum in November of 2004. Since then, Sporting Bet has rolled out a number of game-changing applications that are set to further solidify their presence as a top betting firm.
• Languages: English, Turkish, Spanish, Greek, Italian, French, German, Danish, Hungarian, Norwegian, Portuguese, Swedish, Finnish, Russian, Polish, Ukrainian.
• Types of Wagering: Sports, Casino, Poker, Games, Financials, Backgammon, Video Games.
• Currencies: British Pounds, US Dollars, Canadian Dollars, Hong Kong Dollars, Singapore Dollars, Swedish Krona, Danish Krone, Euro, Swiss Francs, Australian Dollars, Japanese Yen.
• Popular Sports Offered: Cricket, Tennis, Rugby League, Boxing, Motor Racing, Rugby Union, Golf, horseracing, greyhounds, Football.
• Other Sports Offered: Euro Basketball, US Basketball, US Football, Baseball, NHL Hockey, Ice Hockey, Field Hockey, Snooker, Pool, Darts, Cycling, Handball, Volleyball, Athletics, Swimming, Poker.

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COMPANY OPERATIONS

Sportingbet PLC has been at the forefront of the online wagering industry for quite some time, operating some of the highest profile sites and networks in the world. They maintain an extremely active presence in a wide variety of countries and have seen their profits increase steadily over the past 5 years. Their annual turn-over for year-end 2007 was £1,324.9m.

Their sportsbook operation spans numerous countries with branded sites operating exclusively in Australia, Turkey, Italy, and Spain. As one of the pioneers of virtual gaming the creation of their skill games site brought a new type of excitement to a large number of foreign markets. Their recent addition of financial betting is seen as a large step forward, in terms of diversification, while their gamble on video games program seems to be paying off nicely. They are listed on the AIM index of the London Stock Exchange and are subject to the scrutiny of a high-profile public corporation. 

OPINION

Sporting Bet`s flagship sports wagering site, sportingbet.com, is an above average internet sportsbook that is well organized and straightforward. Wagering here is easy for beginners, while possessing many of the applications and functionality that you would normally find on other first-rate Internet-based sportsbooks. They maintain a large focus on US sports despite the fact that they don't take bets from American customers anymore.

Their Free Stuff section makes it easy to keep track of bonuses or time-sensitive promotions, and their Next 5 Horseraces option is a great idea for punters looking to jump right into the action. In Play wagering factors heavily into this site and they offer both a Flash-based and HTML option for their In Play Wagering section. That is an option you likely will not find on other sportsbooks.

Placing a wager is simple, with the betting slip being located in the upper-right hand corner of each page. Their mobile application is easier to use than certain other ones and it was easy to get wagering once you get the application downloaded onto your phone. Sporting Bet offers a number of other exciting ways to wager, so opening up a sportsbook account is a great way to familiarize yourself with the Sporting Bet Universe- something every serious internet bettor should go out of their way to do.

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