Get your double your money offer with Blue Square!
Blue square is offering more markets in-running than ever before
The best in-play betting interface anywhere
Excellent odds on cricket with more in-play markets than other sites
Blue Square is #1 rated for Premiership betting!
OUTSTANDING FEATURES:
- Great odds on all forms of racing
- Extensive racing statistics and detailed data
- The iCard gives you the edge on horse racing!
REVIEW HIGHLIGHTS:
- Bet £5 and get £10 FREE BET!!
- Deposit bonus is easy to redeem
- One of the largest in-play markets within the UK
- Television betting option depending on your location
OUR OPINION:
Blue Square is one of the bigger names in UK-based sports wagering and even though they've branched out into several other forms of betting (poker, casino etc) the sportsbook still remains the focus of their gaming network. The site is more straightforward than most but still manages to pack a heavy amount of options and functionality and that turned out to be a very pleasant surprise. Blue Square is a very deep site, meaning that it can be a great spot to make a quick punt, or a place where you can spend hours poring over data and results in order to figure out the perfect wager.
Since they are appealing to a primarily UK-based audience, Football and Racing are the main focuses and they've complimented this by offering some very specific betting discounts and promotions. In fact, as the main sponsors of the Blue Square Premier League (formerly the English Conference National) they are entitled to offer a number of interesting football-related bets that you seriously can't find anywhere else. You'll also get live streaming to all Blue Square Premier League games.
The live radio function is especially helpful and the ability to customize the experience depending on your favourite football team is definitely a great feature. The odds here are above average compared to most other sportsbooks but there is definitely plenty of value, especially on many of the more creative football bets. Blue Square makes an excellent addition to anybody's sportsbook portfolio, especially if you are a fan of making multiple bets on a single event or are a big fan of ante-post racing. Blue Square are famous for enhanced multiples on top-flite football!
OTHER HELPFUL FEATURES
- iCard - Exclusive to Blue Square, the iCard offers horse racing customers a fully integrated online gambling service which is easy to navigate and enhances the betting experience with Blue Square.
Blue Square iCard Features:
*up to the minute racing news
*archive content on previous runs
*full results service
*punters can be updated immediately with the latest information - Forms, Results, and Live Scores: Blue Square has an excellent forms and results page accessible off their main site. Look here for any information for settled bets or to help you plot out your next wager.
- SMS results: If you're using Blue Square's mobile application you'll be notified of results and settled bets via SMS.
- Live Radio Broadcasts: Radio Broadcasts are available for horseracing, football and greyhounds. The football readio events are grouped according to teams.
- Sports News: Blue Square offers up an unbeatable sports news section, but it is reserved exclusively to the Blue Square Premier League- the fifth rung down of English football.
- Podcast: Blue Square offers a first-rate podcast.
- Live Streaming, Event Broadcasts: There is no live streaming, but there is a TV Guide to let you know what UK-based channels you can find your favourite sports on.
- Racing Guides: An extensive racing guide is available at Blue Square.
- Calendar: You can have a look at the calendar on a link just off their main page.
DO YOURSELF...AND YOUR BANK BALANCE - A FAVOUR! OPEN AN ACCOUNT WITH BLUE SQUARE AND GET £10 FREE!!
QUICK FACTS
- URL: Bluesq.com
- Head Office: Blue Square Ltd, PO Box 37354 - LONDON N1 2WT
- FreePhone: UK #- 0800 5870500
INTL #- +44(0)20 7688621 - E-mail for General Inquiries: support@bluesq.com
- Licensed: UK
- Founding Year: 1999
- Company Info: Blue Square has been around since mid-1999 and considers itself one of the largest interactive betting services in the UK. Over the last decade, Blue Square has expanded its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. They have also gone out of their way to offer a multitude of different betting channels including Internet, Interactive TV, WAP and telephone. Prior to 2003, Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 and has been subsequently bought out by Rank, which is one of the UK's leading leisure and entertainment companies. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.
- Languages: English
- Types of Wagering: Sportsbook, Casino, Blackjack, Poker, Bingo
- Currencies: UK Pound Sterling, US dollars, and Euros.
- Popular Sports Offered: Racing, Football, Boxing, Cricket, Golf, Greyhounds, Irish Racing, Motor Sport, Rugby League, Rugby Union, Tennis.
- Other Sports Offered: American Football, Aussie Rules, Baseball, Basketball, Darts, Gaelic Games, Poker, Politics, Snooker, Tote Pools, UFC.
COMPANY OPERATIONS
Blue Square is a wholly-owned subsidiary of Rank Group PLC, which operates one of Europe's most expansive gaming and entertainment empires. They own the rights to the Mecca Bingo network as well as the famous Grosvenor Casino, both of which are headquartered in Maidenhead. Rank Group PLC is proudly listed on the London Stock Exchange.
Rank Group boasts a market cap of nearly £310 million and they have partnerships all over the world. Operating such a truly global brand has given rise to very successful results for Blue Square sportsbook with the range of international wagering options rising steadily over the past few years. The companies commitment to innovation shines through across its entire network of sites, with Blue Square sportsbook as its epicentre.
Blue Square Extras
CASINO
Blue Square, while traditionally known for their sportsbook, also boasts a stellar online casino experience. Check out all your favourite table games, in addition to slots, progressive slots and an assortment of different bonuses and promotions to make your casino gaming as enjoyable as ever.
BINGO
Blue Square Bingo is targeted at female players and also offers slots in addition to its excellent Getting Started with Bingo section. They have 24/7 support so you know you'll be well taken care of.
GAMES
Blue Square Games is very similar to Blue Square casino, but they have added a few other interesting options to make the experience a bit more complete. Check out their virtual horse and greyhound racing. They're rolling out new games all the time so be sure to check back often
BLACKJACK
Blue Square Blackjack has lots of different exciting blackjack tournaments and promotions. You can also play Backgammon and Gin Rummy both heads up and in tournament form.
POKER
Blue Square Poker is an excellent place to start out for beginners and at the same time, this means it's a great spot for veterans as well. Their Poker School will help get you started and there's plenty of tournament action at various levels. Their VIP Program is definitely one of the better ones online and they offer numerous creative promotions like re-load bonuses and monthly cash-back offers to keep their players coming back for more.
