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Sportsbook & Bookmaker Reviews

Below you’ll find a complete list of bookmaker reviews for all of the leading online UK sports-betting sites. BettingChoice has spent the time to create complete, in-depth reviews of each betting site, creating a list of bookmakers evaluated on everything from the odds offered to the quality of their customer service.

You’ll also find every promotion, bonus and offer available from the bookmakers by heading to the full review. Everything you need to know including: deposit options, contact information, sports offered, languages available and currencies accepted can be found on the full review pages.

BettingChoice; the most complete bookmaker reviews found online, and the easiest way to see every sports betting promotion in one place.

Bet365

Lots of fun!
Polite customer service
Many sports covered

Please note that gambling is for 18+ players only. In addition, we support responsible gambling.

New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

 

Significant Terms and Conditions

• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.

• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.

• PayPal or paysafecard, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless you have completed Know Your Customer procedures (KYC) and entered a Postal Verification Code (PVC) or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.

• Bets placed must meet certain conditions to count towards the release of your Bet Credits:

- Must contain at least one selection at odds of 1/5 (1.20) or greater.

- In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.

- Where a stake has been partially Cashed Out, only the remaining active stake will count.

- Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.

- Fully Cashed Out, Instant Games, Gaming, void bets, In-Play bets which are settled as a push or bets placed via our Telephone Betting service will not count.

• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.

• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply.

  • 9.2/10
Mobile Betting
Live Betting
Live Streaming
Bet365 Review View All Bet365 Offers

William Hill

£30 in free bets when setting up a new account
Higher odds than any other online bookmaker
More football markets to bet on than any other online bookmaker

One of the oldest bookmakers in the UK continues to be one of the most innovative and William Hill continues to lead the way with a big offering of live wagering and some of the most extensive live streaming options out of any major bookmaker. You can bank on one of the more appealing welcome bonuses in the business with some very simple terms and conditions - which makes William Hill an easier site than most from which to take your bonus money back. 

William Hill offers a state-of-the-art bookmaking platform, with more markets than just about any other betting option. With one of the most recognizable names in the gaming industry, it’s no wonder why William Hill boasts one of the most heavily trafficked gaming websites in the world. If you already know the name and just want to get a free bet, head to our review to use our William Hill promo code.

For William Hill Sports, bet £10 and get £30 in free bets. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets paid as 2 x £15/€15. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

While you can bet on just about any sport you please, Will Hill has focuses the majority of their focus on football and horse racing. Unlike many other UK based bookmakers, Will Hill offers markets on horses from around the world, including America and Dubai.

A William Hill account will help you stream everything from snooker to football to major ATP and WTA Tennis events as well. This is a great option for tennis punters who are going to be wagering on matches that feature players outside the top 25 - it’s always going to be a lot easier to follow along this way than relying on text updates.

In addition to their world-class bookmaking service, William Hill also offers poker, casino, bingo and skill games integrated to all of their users. With industry leading bonuses and enhanced multiples on football accumulators, William Hill has proved to be the bookie of choice for many.

  • 9.8/10
Mobile Betting
Live Betting
William Hill Review View All William Hill Offers

BetVictor

Great Promos!
Special Offers!
Easy cashouts

Victor Chandler International Ltd is the company behind BetVictor, a well know and trusted sportsbook company that has been operating UK-based bookmaking shops since the 1940s. With their name well-known among the UK punters, it’s no wonder how BetVictor has become one of the leading bookmakers online as well.

BetVictor is the latest incarnation of a name that has been synonymous with UK wagering for decades now. Their website has proudly announced themselves as an Authorized Betting Partner of the British Horse Racing Association, which is a distinction that many other bookmakers do not have. BetVictor not only bases themselves in the UK but they contribute their proper amount to the horse racing levy and deserve the business of racing punters looking to help keep UK racing strong. 

They are a full-service wagering facility wth all sorts of different ways to get your money down but the sportsbook continues to be the core of their offering to the public.

BetVictor focuses on reaching out to as many people, in as many ways, as possible. They offer their entire site in a wide range of languages, and offer bets in almost every major currency from around the world.

In addition to providing top-notch browser-based accessibility, BetVictor was one of the first online bookies to provide their users with a stand-alone mobile betting platform, offering the same markets and odds as the site, but allowing you to place your bets from anywhere your mobile has service (or wifi).

Without a doubt, BetVictor has proved to be one of the web’s leading bookmakers.

  • 9.6/10
Mobile Betting
Live Betting
Live Streaming
BetVictor Review View All BetVictor Offers

Paddy Power

£10 risk free bet for all new customers
Great odds!
Odds on the entertainment sector

With a reputation built from having the most creative and exciting cash-back promotions in the business, Paddy Power has consistently grown in size year over year. One example of their creative cash-back offers has been for some football matches, where if the final goal was scored by a header, all losing score and goalscorer bets would be refunded.

Virtually everyone is familiar with Paddy Power thank to their cheeky commercials and massive social media presence but they also offer up a lot more than just banter with their excellent sportsbook and horse racing coverage. They have been acquired by Betfair and now offer up even more options for punters. 

Paddy Power has long been known as the bookmaker of choice for a number of punters who specialize in horse racing. In fact, Paddy Power typically has the fixed odds markets up for major races several hours before any of the competition does and this allows savvy punters the opportunity to have first crack at Paddy’s prices and price in potential value as their fancies drift in as the race gets closer. 

Paddy Power has remained intensely focused on the UK and Irish markets, ignoring some continental coverage provided by other bookmakers. Fortunately, Paddy Power more than makes up for its lack of international markets with their sheer number of creative promotions and wagers on offer.

Over the last couple of years, Paddy Power has made a large push towards providing the best odds online for horse and dog racing. While no site can always have the best odds online, Paddy Power always comes close. Unless you’re looking to place the majority of your bets on competitions from other parts of the world, Paddy Power is one of most entertaining bookmakers in the business. 

Terms and Conditions

Who can take part?

New customers only. Available to residents of UK or Republic of Ireland.

How and when can I qualify?

Open a new account using promo code YSKA42

Deposit a minimum of £10 using a Debit/Credit Card or PayPal

Place a Sportsbook bet. For the purposes of this promotion, your first ever bet will be counted as the qualifying bet.

Qualifying requirements must be completed within 90 days of account opening

What can I win?

If your qualifying bet is settled as a loser we will refund you stake in CASH

Maximum refund is £10

When will I get my prize?

Refund will be processed within 1 hour after the qualifying bet has been settled as a loser.

What else do I need to know?

Sign up offers are limited to one per person, family, household address, email address, and shared computer. We reserve the right to withdraw the availability of free bet offers to any customers.

Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Customers registering through this offer are not eligible for any other sign up promotion.

Other essential stuff:

Paddy Power reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers.

The full terms and conditions of Paddypower.com also apply to this offer

 
  • 8.0/10
Mobile Betting
Live Betting
Live Streaming
Paddy Power Review View All Paddy Power Offers

Betfair

€100 bonus
More lucrative odds than competitors
Allows for financial trading and betting on its LMAX platform

Betfair is, hands down, the king of the betting exchanges. While it might seem daunting to a novice, this form of betting is often easier, and almost always offers better odds than any other site. The idea here is simple: instead of placing your bets with the bookmaker, at the odds set by them, you place your bets with other users, by the odds they (or you) set.

Betfair has been one of the biggest names in the sports betting world for well over a decade now and they are continuing to make strides and innovate to set best practices in the industry. There is obviously Betfair’s massive online betting exchange where punters can both back and lay their selections on a wide variety of markets. 

For the advanced betters, especially those interested in horseracing, having the ability to take or make the bets as you please allows you to back and lay on the same event or race. Thanks to the site being more approachable, and lucrative than many others, it’s no wonder Betfair is one of the best known names in UK sports betting.

Please note the following terms and conditions for their new customer offer sports bet:

  • Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded.

  • T&Cs apply

  • 8.0/10
Mobile Betting
Live Betting
Live Streaming
Betfair Review View All Betfair Offers

Betfred

World's largest independent bookmaker
Very profitable combination bets on horse racing
Live commentary on football, greyhounds and horses

Dating back as early as 1967, Betfred has more-than earned its reputation as a top UK bookmaker. Thanks to launching their website and becoming the official betting partner of Tottenham Spurs, Betfred have grown into the world’s largest independent bookmaker.

BetFred have been a growing presence in the UK and surrounding areas for the last few years and their profile is enhanced thanks to their acquisition of Totesport. Their sportsbook boasts plenty of features including live streaming and the new cash out option. For quite some time they have been referred to as The Bonus King and they have developed a reputation as a great place for new punters since they have a number of different help sections and explanations of many complicated wagers are available right on the home page. 

You’ll find plenty of live betting markets on things live football and tennis and their horse racing offering has increased in recent years and they offer extremely competitive prices on all UK & Irish races, in addition to plenty of great options on international and ante post races. 

The site itself is extremely easy to use, with in-depth tools and features for the more experienced betters. The first page you’ll see features a well-placed list of the current live betting markets, making it easy to get in on the action, without having to play hide-and-seek.

While the site offers markets on a wide variety of sports, their odds and markets for boxing is where they really shine. If you live near a local shop, you can be happy to hear that one account can do it all. Whether you betting online, with a mobile app, on the phone or in person, everything can run out of a single Betfred account keeping things simple.

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

  • 7.0/10
Mobile Betting
Live Betting
Betfred Review View All Betfred Offers

Unibet

Awesome bonus
Plenty of International football markets
Ability to customize your betting screen

Since giving their users the ability to customize the view of their betting interface, Unibet users have the luxury of only having to see the events and odds which interest them. The events not chosen as your preferred view are all just a click away.

Another way Unibet stands out from the crowd comes from their wide range of creative promotions. If you’re anything like us, you’ll agree: you can never have too many promotions.

In addition to all of the standard sports and horse-racing offers, Unibet provides excellent coverage of French horseracing, something not always found on other bookmakers.

The site offers a wide range of languages, and has their own casino, poker and skill games section, making them a formidable opponent for any of the big names sharing the same space.

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.

 

  • 8.0/10
Mobile Betting
Live Betting
Unibet Review View All Unibet Offers

Mr Green

Mr Green is an online wagering site that offers up a full selection of sports betting, casino games and a number of other exciting ways to spend your wagering dollar. As a site that has emerged just in the last few years, they have been able to go above and beyond the call of duty to roll out a player-friendly approach that makes them one of the best places to make your bets. 

 

Naturally, Mr Green offers up wagering on virtually every major and minor sporting event with one of the deepest selections of live betting markets. The interface on their website and mobile app are extremely intuitive and you won’t have to deal with some of the hassles and inconveniences that you’ll find plaguing other sports betting sites. 

 

The fact that they aren’t a “legacy” wagering site that is forced to offer storefront wagering and carrying massive burdens and payrolls makes Mr Green a site that can offer you plenty of value, fantastic odds and generous bonuses that players find easy to qualify for and redeem. 

 

They regularly offer up Bet Boosts to their players so that they can take advantage of enhanced odds on singles and multiple wagers alike - and they offer these Bet Boosts on popular sports so there will be no need to get outside of your wagering comfort zone. 

 

One of the big focuses at Mr Green is their emphasis on tennis wagering and you’ll find an Instant Tennis option right on their home screen that will take you to the live wagering on a tennis match being played anywhere. 

 

In addition to their diverse selection of sports betting options, they have rapidly established themselves as one of the premiere destinations for Esports wagering and they offer live betting and multiple wagers on all your favourite Esports from DOTA to Counterstrike. A savvy Esports punter can build a bankroll quickly if they know how to navigate these types of markets and Mr Green makes it really easy to get started - even if you have never wagered on sports before. 

 

Their casino offering is also popular and you’ll find that they have a large selection of games that you won’t find anywhere else. Naturally, they have all of the popular options including live casino. 

  • 8.0/10

Mr Green Review View All Mr Green Offers