Sportsbook & Bookmaker Reviews
Below you’ll find a complete list of bookmaker reviews for all of the leading online UK sports-betting sites. BettingChoice has spent the time to create complete, in-depth reviews of each betting site, creating a list of bookmakers evaluated on everything from the odds offered to the quality of their customer service.
You’ll also find every promotion, bonus and offer available from the bookmakers by heading to the full review. Everything you need to know including: deposit options, contact information, sports offered, languages available and currencies accepted can be found on the full review pages.
BettingChoice; the most complete bookmaker reviews found online, and the easiest way to see every sports betting promotion in one place.
Since launching their website, bet365 has worked tirelessly at being the Cadillac of the sportsbooks. With over 5 million users across 200 different countries, bet365 is possibly the biggest online sportsbook in the world. The company itself employs over 1,400 people, making it the seventh largest private company in the UK.
Over the last few years, Bet365 has rapidly emerged as one of the premier online sports betting outfits anywhere on the planet. As one of the UK-based books with a massive television and online advertising presence many are more than familiar with their in-play odds updates during all the biggest sporting events. There is a lot to like about Bet365 and their deposit bonus offer still ranks as one of the most enticing anywhere.
One of the biggest reasons for bet365’s success comes from staying in front of their competitors. Whether it’s live streaming, professional mobile apps, abundance of markets or on-site features and tools, bet365 is almost always running at the front.
When it comes to live streaming, no bookmaker even comes close to streaming as many major and minor sporting events, directly on their own site. It’s the one-stop shop to watch the match, and make your in-play bets as you do.
You can get great access to all sorts of sports in addition to stellar ante post racing and an ever-changing set of promotions and free bet offers. If you’re a fan of American sport as well there is a lot of great live betting options on here - more so than in many other online betting sites. So if you’re staying up late to bet west coast American basketball games - Bet365 will have you covered.
Finally, thanks to the size of the company, withdrawal requests are often processed much quicker than with some other bookies.
One of the oldest bookmakers in the UK continues to be one of the most innovative and William Hill continues to lead the way with a big offering of live wagering and some of the most extensive live streaming options out of any major bookmaker. You can bank on one of the more appealing welcome bonuses in the business with some very simple terms and conditions - which makes William Hill an easier site than most from which to take your bonus money back.
William Hill offers a state-of-the-art bookmaking platform, with more markets than just about any other betting option. With one of the most recognizable names in the gaming industry, it’s no wonder why William Hill boasts one of the most heavily trafficked gaming websites in the world. If you already know the name and just want to get a free bet, head to our review to use our William Hill promo code.
While you can bet on just about any sport you please, Will Hill has focuses the majority of their focus on football and horse racing. Unlike many other UK based bookmakers, Will Hill offers markets on horses from around the world, including America and Dubai.
A William Hill account will help you stream everything from snooker to football to major ATP and WTA Tennis events as well. This is a great option for tennis punters who are going to be wagering on matches that feature players outside the top 25 - it’s always going to be a lot easier to follow along this way than relying on text updates.
In addition to their world-class bookmaking service, William Hill also offers poker, casino, bingo and skill games integrated to all of their users. With industry leading bonuses and enhanced multiples on football accumulators, William Hill has proved to be the bookie of choice for many.
With their local-based betting shops starting in the 1950s, and their online site hitting the web as early as 2000, Ladbrokes is one of the oldest and best known names in the UK betting scene. One of the bonuses of being an old hand in the game is the ability to offer an extremely wide range of sports and markets. Labrokes covers virtually every sport you can think of, with a plethora of markets for each.
Ladbrokes has undergone some wholesale changes to their website over the last year or so and they have brought in plenty of improvement and a much easier interface to navigate. They still have all the big markets and plenty of excellent live wagering action but it’s now the depth of markets and the broad range of global wagering options that begin to set them apart.
One of the great introductions they have made in the last year is offering fixed odds on day-to-day American horse racing. Whereas previously UK punters had to bet into the same pools as all of the Americans, they can still do but now have the option of taking fixed odds prices at tracks like Keeneland, Belmont and Tampa Bay Downs.
With their first betting shop opened in 1967, Stan James has more experience in the market than just about any other bookie online. From day one, Stan James has tried to make betting as easy as possible for their customers. This attitude was carried over into the design of their webpage, creating one of the most easy to use betting sites available online.
StanJames is a solid bookmaker that knows how to give punters exactly what they want. They offer a good range of betting markets, have some solid specials and more or less offer exactly what you’ll find at most other online bookmakers. What sets StanJames apart is its great interface and how simple it is to use and get your wagers down.
Payouts are particularly prompt here and there is a lot to like about that - particularly with their in-play betting product. You’ll find in-play markets on all of the top fixtures and even some of the other ones as well.
You always know where you are, you can always find your way to where you want to be, and you’re never more than one click away from making a bet. For betters who want to spend more time watching the game, and less time figuring out how to place your bet, Stan James is the right place for you.
Along with their ease of use, Stan James offers a fully dedicated in-play betting section, giving live betting punters everything they need all in one place. To top it off, Stan James offers extremely competitive odds, and most comprehensive multiple bets found online.
Victor Chandler International Ltd is the company behind BetVictor, a well know and trusted sportsbook company that has been operating UK-based bookmaking shops since the 1940s. With their name well-known among the UK punters, it’s no wonder how BetVictor has become one of the leading bookmakers online as well.
BetVictor is the latest incarnation of a name that has been synonymous with UK wagering for decades now. Their website has proudly announced themselves as an Authorized Betting Partner of the British Horse Racing Association, which is a distinction that many other bookmakers do not have. BetVictor not only bases themselves in the UK but they contribute their proper amount to the horse racing levy and deserve the business of racing punters looking to help keep UK racing strong.
They are a full-service wagering facility wth all sorts of different ways to get your money down but the sportsbook continues to be the core of their offering to the public. This is shown off by their excellent free bet offers of up to £60 and it’s very easy to turn that around and cash it out unlike many other websites.
BetVictor focuses on reaching out to as many people, in as many ways, as possible. They offer their entire site in a wide range of languages, and offer bets in almost every major currency from around the world.
In addition to providing top-notch browser-based accessibility, BetVictor was one of the first online bookies to provide their users with a stand-alone mobile betting platform, offering the same markets and odds as the site, but allowing you to place your bets from anywhere your mobile has service (or wifi).
Without a doubt, BetVictor has proved to be one of the web’s leading bookmakers.
With a reputation built from having the most creative and exciting cash-back promotions in the business, Paddy Power has consistently grown in size year over year. One example of their creative cash-back offers has been for some football matches, where if the final goal was scored by a header, all losing score and goalscorer bets would be refunded.
Virtually everyone is familiar with Paddy Power thank to their cheeky commercials and massive social media presence but they also offer up a lot more than just banter with their excellent sportsbook and horse racing coverage. They have been acquired by Betfair and now offer up even more options for punters.
Paddy Power has long been known as the bookmaker of choice for a number of punters who specialize in horse racing. In fact, Paddy Power typically has the fixed odds markets up for major races several hours before any of the competition does and this allows savvy punters the opportunity to have first crack at Paddy’s prices and price in potential value as their fancies drift in as the race gets closer.
Paddy Power has remained intensely focused on the UK and Irish markets, ignoring some continental coverage provided by other bookmakers. Fortunately, Paddy Power more than makes up for its lack of international markets with their sheer number of creative promotions and wagers on offer.
Over the last couple of years, Paddy Power has made a large push towards providing the best odds online for horse and dog racing. While no site can always have the best odds online, Paddy Power always comes close. Unless you’re looking to place the majority of your bets on competitions from other parts of the world, Paddy Power is one of most entertaining bookmakers in the business.
Betfair is, hands down, the king of the betting exchanges. While it might seem daunting to a novice, this form of betting is often easier, and almost always offers better odds than any other site. The idea here is simple: instead of placing your bets with the bookmaker, at the odds set by them, you place your bets with other users, by the odds they (or you) set.
Betfair has been one of the biggest names in the sports betting world for well over a decade now and they are continuing to make strides and innovate to set best practices in the industry. There is obviously Betfair’s massive online betting exchange where punters can both back and lay their selections on a wide variety of markets.
However, the exchange can be finnicky for some people - particularly on sports where there isn’t a heck of a lot of volume on Betfair like American football or some nordic sports. In these instances, you’ll do well to check out Betfair’s companion standalone sportsbook.
This means you can create any bet, at any odds, you like, and if you find someone to take it, the bet is on. If no one accepts, no harm no fowl. This sort of betting gives you access to greater odds, and often more lucrative bets, than any other option.
For the advanced betters, especially those interested in horseracing, having the ability to take or make the bets as you please allows you to back and lay on the same event or race. Thanks to the site being more approachable, and lucrative than many others, it’s no wonder Betfair is one of the best known names in UK sports betting.
Dating back as early as 1967, Betfred has more-than earned its reputation as a top UK bookmaker. Thanks to launching their website and becoming the official betting partner of Tottenham Spurs, Betfred have grown into the world’s largest independent bookmaker.
BetFred have been a growing presence in the UK and surrounding areas for the last few years and their profile is enhanced thanks to their acquisition of Totesport. Their sportsbook boasts plenty of features including live streaming and the new cash out option. For quite some time they have been referred to as The Bonus King and they have developed a reputation as a great place for new punters since they have a number of different help sections and explanations of many complicated wagers are available right on the home page.
You’ll find plenty of live betting markets on things live football and tennis and their horse racing offering has increased in recent years and they offer extremely competitive prices on all UK & Irish races, in addition to plenty of great options on international and ante post races.
The site itself is extremely easy to use, with in-depth tools and features for the more experienced betters. The first page you’ll see features a well-placed list of the current live betting markets, making it easy to get in on the action, without having to play hide-and-seek.
While the site offers markets on a wide variety of sports, their odds and markets for boxing is where they really shine. If you live near a local shop, you can be happy to hear that one account can do it all. Whether you betting online, with a mobile app, on the phone or in person, everything can run out of a single Betfred account keeping things simple.
After having introduced a completely new style of betting into horse racing early last century, named “the Tote”, Totesport has grown into one of the biggest horse-racing bookmakers in the UK. With the introduction of their webpage Totesport has branched out, including standard bookmaker betting options for other sports. While you can bet on just about any of your favorite sports on the site, horse racing is where the Tote really shines.
Totesport has long been known as the sister site to the horse racing tote and their acquisition by BetFred several years ago has seen them expand their offering and offer up even more enhanced opportunities for punters to turn around a profit on their betting. They boast one of the most simple free bet offers in the business and they are a great addition to your roster of bookmakers even if they aren’t your primary wagering destination.
Their in-play betting options have improved dramatically so it has become a much more appealing spot for punters who like to bet on more than just horse racing. They have competitive promotions like many other books and offer up five-fold insurance on accumulators and a lot of great money-back refunds on major football fixtures.
Known as one of the oldest horse wagering organizations on the planet, Totesport has their horse racing betting systems down to an absolute science. Not only can you bet on single horses in single races, you can take part in many of their exclusive jackpot pool betting, giving you the chance at winning thousands of times your stake for just a handful of correct picks.
If you’re looking to bet primarily on horses, Totesport is almost impossible to beat, simple as that.
With one of the easiest deposit bonuses to redeem, 888Sport is a favorite with many beginner punters across the UK. Rather than putting all of the eggs into competing for the best odds and markets on football and horse racing, 888Sport provides extremely competitive odds and markets on cricket, golf and greyhounds.
For quite some time, 888 was well-known for their poker product with the sportsbook considered to be an afterthought for many. These days, 888 sport is offering up plenty of interesting bets, options and great money-back refund on their sportsbook and punters are starting to stand up and take notice in large numbers.
One of the first things that grabs many punters is their excellent introductory wager offer where they will treble your winnings on your very first bet no matter what the odds were. This is a stellar was to get some extra value out of an odds-on wager that you’ve had your eye on for some time - and the bonus wager is always paid out very promptly.
A vast array of deposit options (with a tiny €10 minimum deposit) and no minimal fees for deposits are just two more reasons beginners tend to flock towards this as their primary betting site. Finally, the site offers some of the web’s best online tutorials of how a sportsbook operates, just one more reason for a beginner to choose 888Sport for placing their first bets.
A public company, Sporting Bet PLC has been one of the biggest names around the online wagering industry for over half a decade. Having owned and operated many of the highest profile wagering sites and networks around the world; it’s easy to see why many punters pick them as their first choice.
As a highly functional, but easy to use website sportingbet.com is possibly the best choice for punters looking for more markets on North American sports.
If you’re a mobile better, Sportingbet’s mobile bookmaker app is one of the best mobile betting options we’ve seen so far. If you’re into in-play betting, sportingbet.com offers both flash and HTML interfaces, giving you the freedom to see and place your bets how you like.
With a bunch of little tools and features, almost all created to aid the novice better; Sportingbet is almost certainly worth a look.
If variety of sports and markets is what you’re looking for, click your way into a bwin account post-haste. While they don’t always offer massive deposit or match bonuses, the site offers great odds on an extremely large number of markets.
Everything from Aussie rules and Nordic combined to Schwinger – Swiss folk-wrestling, can be found here. The site’s design is intuitive and in-depth, letting the user browse with ease through their many sections. While it’s not the only feature offered, once used the calendar tool at bwin can become irreplaceable.
The site itself has been around for more than a decade, but has only been known as bwin for a couple of years. Originally known as Bet and Win, bwin re-branded itself and made a huge push towards branding in the UK market, including sponsoring AC Milan and Real Madrid.
To top it all off, bwin offers one of the best poker rooms of all the UK bookmakers, and provides nearly 70 different casino games, with some massive jackpots up for grabs.
If you’re into any sort of online wagering in the UK or Ireland, chances are you’ve already heard of Boylesports. One of the largest gaming brands in the world, Boylesports is also known as the sponsors of Sunderland FC and the Football Association of Ireland.
Boylesports sports a top-notch selection of football and horse racing markets, as well as a large number of markets from virtually every sport you could want to bet on. This, in addition to their best price guaranteed program, ensures you’re always getting the best odds possible from when you place your bet.
With a full selection of features and tools, Boylesports comes through as one of the top-shelf online bookmakers. This online-image comes after more than 25 years of successful business as a land-based bookmaker, started in 1989 by founder John Boyle.
Since giving their users the ability to customize the view of their betting interface, Unibet users have the luxury of only having to see the events and odds which interest them. The events not chosen as your preferred view are all just a click away.
Another way Unibet stands out from the crowd comes from their wide range of creative promotions. If you’re anything like us, you’ll agree: you can never have too many promotions.
In addition to all of the standard sports and horse-racing offers, Unibet provides excellent coverage of French horseracing, something not always found on other bookmakers.
The site offers a wide range of languages, and has their own casino, poker and skill games section, making them a formidable opponent for any of the big names sharing the same space.
Simplicity, functionality, reliability and value; these are the main goals of every sportsbook, and Gala Coral has met them all with ease. In addition to providing their users with just about all of the bells and whistles of the other sites, Coral keeps their betting experience simple and to-the-point.
It’s also one of the only sites to offer massive free bet offers on big football and high-profile events to all of their customers, not just the new ones.
The sign-up process at coral is amazingly simple, and you can make your first deposit for as little as £5. If you’re new to betting online, Coral is one of the easiest ways to test the waters before diving right in. In addition to gearing their site towards the beginners, Gala Coral pride themselves on offering up competitive odds on a vast number of markets.
If you’re looking to make your first ever bet online, this just might be the best site for you.
One of the first sites to offer live in-play betting, Betsson rapidly grew to one of the biggest names in UK sports betting. With the launch of their casino in 2003, and the poker room running on the OnGame Network, Betsson has filled out their portfolio, making them a fully-functional online wagering powerhouse.
While the site is geared towards all continental sports, the main focus of the Brand remains on football. You don’t find any horse racing or greyhound races, but you will find a modern looking site with solid odds and markets, even on some non-traditional sports.
The cornerstone of the site, from inception to the foreseeable future, has being their attention to detail in live betting. If you’re looking on wagering on live football, outside of the premier league, you can find more odds and markets here than in any other place.
With the Betsson network at your fingertips, your one account can access any of the sites in their network, giving you full access to place the bets when, how and where you want them.
If you’re a sports fan in the UK, you’re well away of this bookmaker, as they are run by Sky; one of the UK’s biggest digital cable networks. Chances are, regardless of the site you choose to bet on, you’re going to be watching the games on SkySports.
SkyBet is every bit as big and competitive as you’d expect from such a goliath. While they are somewhat of a latecomer to the betting industry, the fact that every UK sports fan knows their name accounts for their almost instant success.
Since SkyBet’s focus is almost entirely on UK events, you’ll find the attention to detail, and odds on offer, for UK events are hard to beat. The site offers every bell and whistle you could ask for, from mobile betting, to visually impaired options, to a boss key for those who like to bet from their desk.
If you’re a sports fan from the UK, and you haven’t heard of SkyBet, you’re clearly missing out.
Known best in the UK for being a part of the Wigan Athletic and Bolton Wanderers jersies, 188Bet is a relatively new online bookmaker making big moves. This site is geared towards the betting novices out there, with a focus put on making their odds both competitive and easy to read and understand.
Another way 188Bet separates itself from the other sites, is from their tremendous focus on football live betting markets. Despite being younger in the game, 188Bet offers more live betting football markets than just about any other online bookmaker.
The site itself has been around for over half a decade, but the majority of those years was completely focused on the Asian market, their English UK site being much more recent. This site stands out for offering some of the simplest odds, without having to sacrifice markets or value.
Born as a US sportsbook, Bodog has grown into one of the biggest names in online wagering, around the world. Taken from their experience in the US market, Bodog focuses heavily on promotions and special offers, creating a section of their site solely dedicated to their current offers on the table.
In addition to the promotions, Bodog has worked hard to provide punters with a wide range of markets and sports from around the world, without losing their dominant focus on the North American market. You can watch many of the events on the site with Bodog Live, their online video streaming service.
Although they only offer horse racing for US and Australian races, the sportsbook also offers a money-back program, which more than makes up for the less than complete coverage. Finally, Bodog is, hands down, the top sportsbook when it comes to betting on UFC events. In short, Bodog is no longer for American’s only.
A newer runner into the sports betting market, BetRedKings has tried to focus its energy on creating a simple, straight-forward, easy to navigate site with exciting odds and promotions.
BetRedKings offers a diverse range of betting markets, along with a strong showing of international sports. If you’re interested in AFL, Gaelic football or American football you’ll be hard-pressed to find a better option.
Virtually all football matches are supported here, and the in-depth live betting section makes this site a legitimate alternative to the other big names in the space. If you also play poker or casino games online, BetRedKings offers extremely competitive casinos and poker rooms, with promotions and bonuses large enough to rival any of the bigger names.
If you’re looking for something new, without having to sacrifice quality or options, BetRedKings might just be the best choice.
Another big name in the UK sports betting market, Blue Square prides themselves on being the bookmaker for everyone, regardless of how serious you are about placing your bets. On the surface Blue Square is a very simple bookie, just a couple of clicks away from placing bets on the event of your choice.
Don’t be fooled by the site’s simple interface, Blue Square is as deep and in-depth as just about any of the other bookmakers, making it the perfect place to make a quick bet, or spend hours poring over details and bets.
Since the site is run by and for UK punters, football and racing make up the main focus of the site. It’s here where you’ll find multiple sport-oriented promotions, and football related bets not found on any other site. In fact, Blue Square is so deep into football they’ve become the top sponsor for one of the world’s biggest leagues, now named the Blue Square Premier League.