Betting Tips You Can Count On!

BettingChoice Exclusives

  • Betting Tips
  • Free Bet Offers

Sportsbook & Bookmaker Reviews

Below you’ll find a complete list of bookmaker reviews for all of the leading online UK sports-betting sites. BettingChoice has spent the time to create complete, in-depth reviews of each betting site, creating a list of bookmakers evaluated on everything from the odds offered to the quality of their customer service.

You’ll also find every promotion, bonus and offer available from the bookmakers by heading to the full review. Everything you need to know including: deposit options, contact information, sports offered, languages available and currencies accepted can be found on the full review pages.

BettingChoice; the most complete bookmaker reviews found online, and the easiest way to see every sports betting promotion in one place.


Lots of fun!
Polite customer service
Many sports covered

Please note that gambling is for 18+ players only. In addition, we support responsible gambling.

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  • 9.2/10
Mobile Betting
Live Betting
Live Streaming
Bet365 Review View All Bet365 Offers

William Hill

£30 in free bets when setting up a new account
Higher odds than any other online bookmaker
More football markets to bet on than any other online bookmaker

One of the oldest bookmakers in the UK continues to be one of the most innovative and William Hill continues to lead the way with a big offering of live wagering and some of the most extensive live streaming options out of any major bookmaker. You can bank on one of the more appealing welcome bonuses in the business with some very simple terms and conditions - which makes William Hill an easier site than most from which to take your bonus money back. 

William Hill offers a state-of-the-art bookmaking platform, with more markets than just about any other betting option. With one of the most recognizable names in the gaming industry, it’s no wonder why William Hill boasts one of the most heavily trafficked gaming websites in the world. If you already know the name and just want to get a free bet, head to our review to use our William Hill promo code.

For William Hill Sports, bet £10 and get £30 in free bets. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

While you can bet on just about any sport you please, Will Hill has focuses the majority of their focus on football and horse racing. Unlike many other UK based bookmakers, Will Hill offers markets on horses from around the world, including America and Dubai.

A William Hill account will help you stream everything from snooker to football to major ATP and WTA Tennis events as well. This is a great option for tennis punters who are going to be wagering on matches that feature players outside the top 25 - it’s always going to be a lot easier to follow along this way than relying on text updates.

In addition to their world-class bookmaking service, William Hill also offers poker, casino, bingo and skill games integrated to all of their users. With industry leading bonuses and enhanced multiples on football accumulators, William Hill has proved to be the bookie of choice for many.

  • 9.8/10
Mobile Betting
Live Betting
William Hill Review View All William Hill Offers


£50 Free Bet When You Sign Up For Ladbrokes Sports Betting
First-rate access to free streaming from American horseraces
Excellent live odds and in-play markets

With their local-based betting shops starting in the 1950s, and their online site hitting the web as early as 2000, Ladbrokes is one of the oldest and best known names in the UK betting scene. One of the bonuses of being an old hand in the game is the ability to offer an extremely wide range of sports and markets. Labrokes covers virtually every sport you can think of, with a plethora of markets for each.

Ladbrokes has undergone some wholesale changes to their website over the last year or so and they have brought in plenty of improvement and a much easier interface to navigate. They still have all the big markets and plenty of excellent live wagering action but it’s now the depth of markets and the broad range of global wagering options that begin to set them apart. 

One of the great introductions they have made in the last year is offering fixed odds on day-to-day American horse racing. Whereas previously UK punters had to bet into the same pools as all of the Americans, they can still do but now have the option of taking fixed odds prices at tracks like Keeneland, Belmont and Tampa Bay Downs.

  • 8.0/10
Mobile Betting
Live Betting
Live Streaming
Ladbrokes Review View All Ladbrokes Offers


Golden Goal Promo

Victor Chandler International Ltd is the company behind BetVictor, a well know and trusted sportsbook company that has been operating UK-based bookmaking shops since the 1940s. With their name well-known among the UK punters, it’s no wonder how BetVictor has become one of the leading bookmakers online as well.

BetVictor is the latest incarnation of a name that has been synonymous with UK wagering for decades now. Their website has proudly announced themselves as an Authorized Betting Partner of the British Horse Racing Association, which is a distinction that many other bookmakers do not have. BetVictor not only bases themselves in the UK but they contribute their proper amount to the horse racing levy and deserve the business of racing punters looking to help keep UK racing strong. 

They are a full-service wagering facility wth all sorts of different ways to get your money down but the sportsbook continues to be the core of their offering to the public.

BetVictor focuses on reaching out to as many people, in as many ways, as possible. They offer their entire site in a wide range of languages, and offer bets in almost every major currency from around the world.

In addition to providing top-notch browser-based accessibility, BetVictor was one of the first online bookies to provide their users with a stand-alone mobile betting platform, offering the same markets and odds as the site, but allowing you to place your bets from anywhere your mobile has service (or wifi).

Without a doubt, BetVictor has proved to be one of the web’s leading bookmakers.

  • 9.6/10
Mobile Betting
Live Betting
Live Streaming
BetVictor Review View All BetVictor Offers

Paddy Power

£20 risk free bet for all new customers
Great odds!
Odds on the entertainment sector

With a reputation built from having the most creative and exciting cash-back promotions in the business, Paddy Power has consistently grown in size year over year. One example of their creative cash-back offers has been for some football matches, where if the final goal was scored by a header, all losing score and goalscorer bets would be refunded.

Virtually everyone is familiar with Paddy Power thank to their cheeky commercials and massive social media presence but they also offer up a lot more than just banter with their excellent sportsbook and horse racing coverage. They have been acquired by Betfair and now offer up even more options for punters. 

Paddy Power has long been known as the bookmaker of choice for a number of punters who specialize in horse racing. In fact, Paddy Power typically has the fixed odds markets up for major races several hours before any of the competition does and this allows savvy punters the opportunity to have first crack at Paddy’s prices and price in potential value as their fancies drift in as the race gets closer. 

Paddy Power has remained intensely focused on the UK and Irish markets, ignoring some continental coverage provided by other bookmakers. Fortunately, Paddy Power more than makes up for its lack of international markets with their sheer number of creative promotions and wagers on offer.

Over the last couple of years, Paddy Power has made a large push towards providing the best odds online for horse and dog racing. While no site can always have the best odds online, Paddy Power always comes close. Unless you’re looking to place the majority of your bets on competitions from other parts of the world, Paddy Power is one of most entertaining bookmakers in the business. 

  • 8.0/10
Mobile Betting
Live Betting
Live Streaming
Paddy Power Review View All Paddy Power Offers


€100 bonus
More lucrative odds than competitors
Allows for financial trading and betting on its LMAX platform

Betfair is, hands down, the king of the betting exchanges. While it might seem daunting to a novice, this form of betting is often easier, and almost always offers better odds than any other site. The idea here is simple: instead of placing your bets with the bookmaker, at the odds set by them, you place your bets with other users, by the odds they (or you) set.

Betfair has been one of the biggest names in the sports betting world for well over a decade now and they are continuing to make strides and innovate to set best practices in the industry. There is obviously Betfair’s massive online betting exchange where punters can both back and lay their selections on a wide variety of markets. 

For the advanced betters, especially those interested in horseracing, having the ability to take or make the bets as you please allows you to back and lay on the same event or race. Thanks to the site being more approachable, and lucrative than many others, it’s no wonder Betfair is one of the best known names in UK sports betting.

Please note the following terms and conditions for their new customer offer sports bet:

  • Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded.

  • T&Cs apply

  • 8.0/10
Mobile Betting
Live Betting
Live Streaming
Betfair Review View All Betfair Offers


World's largest independent bookmaker
Very profitable combination bets on horse racing
Live commentary on football, greyhounds and horses

Dating back as early as 1967, Betfred has more-than earned its reputation as a top UK bookmaker. Thanks to launching their website and becoming the official betting partner of Tottenham Spurs, Betfred have grown into the world’s largest independent bookmaker.

BetFred have been a growing presence in the UK and surrounding areas for the last few years and their profile is enhanced thanks to their acquisition of Totesport. Their sportsbook boasts plenty of features including live streaming and the new cash out option. For quite some time they have been referred to as The Bonus King and they have developed a reputation as a great place for new punters since they have a number of different help sections and explanations of many complicated wagers are available right on the home page. 

You’ll find plenty of live betting markets on things live football and tennis and their horse racing offering has increased in recent years and they offer extremely competitive prices on all UK & Irish races, in addition to plenty of great options on international and ante post races. 

The site itself is extremely easy to use, with in-depth tools and features for the more experienced betters. The first page you’ll see features a well-placed list of the current live betting markets, making it easy to get in on the action, without having to play hide-and-seek.

While the site offers markets on a wide variety of sports, their odds and markets for boxing is where they really shine. If you live near a local shop, you can be happy to hear that one account can do it all. Whether you betting online, with a mobile app, on the phone or in person, everything can run out of a single Betfred account keeping things simple.

  • 7.0/10
Mobile Betting
Live Betting
Betfred Review View All Betfred Offers


Great bonus!
Great odds!
Deepest coverage of continental football markets

With one of the easiest deposit bonuses to redeem, 888Sport is a favorite with many beginner punters across the UK. Rather than putting all of the eggs into competing for the best odds and markets on football and horse racing, 888Sport provides extremely competitive odds and markets on cricket, golf and greyhounds.

For quite some time, 888 was well-known for their poker product with the sportsbook considered to be an afterthought for many. These days, 888 sport is offering up plenty of interesting bets, options and great money-back refund on their sportsbook and punters are starting to stand up and take notice in large numbers. 

One of the first things that grabs many punters is their excellent introductory wager offer where they will treble your winnings on your very first bet no matter what the odds were. This is a stellar was to get some extra value out of an odds-on wager that you’ve had your eye on for some time - and the bonus wager is always paid out very promptly. 

A vast array of deposit options (with a £10 minimum deposit) and no minimal fees for deposits are just two more reasons beginners tend to flock towards this as their primary betting site. Finally, the site offers some of the web’s best online tutorials of how a sportsbook operates, just one more reason for a beginner to choose 888Sport for placing their first bets.

This review is a promotional feature and the site has been paid for by 888 to provide the following positive review about 888 – this review is not provided by an independent consumer.

  • 7.7/10
Mobile Betting
Live Betting
888Sport Review View All 888Sport Offers


Sportingbet rewards help you win free bets and trips
£50 first deposit bonus
First-rate horse racing home page

A public company, Sporting Bet PLC has been one of the biggest names around the online wagering industry for over half a decade. Having owned and operated many of the highest profile wagering sites and networks around the world; it’s easy to see why many punters pick them as their first choice.

As a highly functional, but easy to use website is possibly the best choice for punters looking for more markets on North American sports.

If you’re a mobile better, Sportingbet’s mobile bookmaker app is one of the best mobile betting options we’ve seen so far. If you’re into in-play betting, offers both flash and HTML interfaces, giving you the freedom to see and place your bets how you like.

With a bunch of little tools and features, almost all created to aid the novice better; Sportingbet is almost certainly worth a look.

  • 8.5/10
Mobile Betting
Live Betting
Sportingbet Review View All Sportingbet Offers


Great site for continental football betting
Bet live on all major events
bwin sports betting line-up is the best in the world

If variety of sports and markets is what you’re looking for, click your way into a bwin account post-haste. While they don’t always offer massive deposit or match bonuses, the site offers great odds on an extremely large number of markets.

Everything from Aussie rules and Nordic combined to Schwinger – Swiss folk-wrestling, can be found here. The site’s design is intuitive and in-depth, letting the user browse with ease through their many sections. While it’s not the only feature offered, once used the calendar tool at bwin can become irreplaceable.

The site itself has been around for more than a decade, but has only been known as bwin for a couple of years. Originally known as Bet and Win, bwin re-branded itself and made a huge push towards branding in the UK market, including sponsoring AC Milan and Real Madrid.

To top it all off, bwin offers one of the best poker rooms of all the UK bookmakers, and provides nearly 70 different casino games, with some massive jackpots up for grabs.

  • 7.5/10
Mobile Betting
Live Betting
Live Streaming
bwin Review View All bwin Offers


Awesome bonus
Plenty of International football markets
Ability to customize your betting screen

Since giving their users the ability to customize the view of their betting interface, Unibet users have the luxury of only having to see the events and odds which interest them. The events not chosen as your preferred view are all just a click away.

Another way Unibet stands out from the crowd comes from their wide range of creative promotions. If you’re anything like us, you’ll agree: you can never have too many promotions.

In addition to all of the standard sports and horse-racing offers, Unibet provides excellent coverage of French horseracing, something not always found on other bookmakers.

The site offers a wide range of languages, and has their own casino, poker and skill games section, making them a formidable opponent for any of the big names sharing the same space.

  • 8.0/10
Mobile Betting
Live Betting
Unibet Review View All Unibet Offers