Betfair and Yahoo launched dumbed down version of exchange

Yahoo! UK & Ireland, the leading internet company, and Betfair, the world's biggest betting exchange, have launched a simplified person-to-person betting exchange. The innovative deal is a step for Yahoo! UK into the fast-growing online gambling market and aims to make Betfair's revolutionary and award-winning exchange model accessible to a mass-market audience.Yahoo! Betting, which has been built by Betfair specifically for Yahoo! UK consumers, is easy to use. Exchange betting features are now available to a wider range of punters, such as betting against an event happening. The odds on Yahoo! Betting are based on those available on the main Betfair betting exchange, which independent research shows to be up to 20 per cent better than those available at traditional bookmakers.Alison Reay, Yahoo! UK Commercial Director, said, "Betfair has the flexible approach we were looking for and were happy to work with us to design a product to fit our users' needs. The strong technology, excellent reputation and range of markets offered means that we are confident that a partnership with Betfair will prove popular with Yahoo! UK users." Martyn Holman, Betfair's head of Business Development, said, "Yahoo!'s technology, the profile of their users and the fact that it is one of the top three sports betting information sites in the UK are just three reasons why Yahoo! is the right partner for Betfair to widen the exchange concept to the more occasional punter."Go to Betfair now!