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Football Betting

Football betting is arguably the highest-volume type of wagering on the planet. With the global reach of football remaining virtually unchallenged, it’s evident why there are so many bets placed on everything from third tier Moldovan cup competitions to the Champions League final.

The introduction of live betting on football has been a major game changer for punters and bookmakers alike. While it may seem similar at first glance, successfully betting in-play on football requires a solid understanding of the game, and a unique set of betting strategies.

If you’re new to live betting, and are looking for a place to get started, head to our beginners betting guide for series of football betting tips, and beginner how-to articles, or simply follow the link to get your William Hill Promo Code and start betting now for free.

Due to the massive volume of football bets, football odds are generally quite competitive, allowing you to play various bookmakers off of each other. For example, if England is playing an international match against Germany, you’ll likely find some price variances between English and German bookmakers.

This is because of betting volume: a larger portion of English bets are going to be on England, forcing English bookmakers to list a shorter price due to the sheer volume of patriotic bets.

This works the opposite way with regards to the Germans. Therefore, if you’re an English punter looking to get good value on England vs. Germany, try locking in your bet with a German bookmaker.

With the interest in football betting having steadily grown over the past few years, many of our top bookmakers feature well over 100+ football markets, the most popular being 1X2 betting, first/last goalscorer and correct score wagering.

For more advice on when, what and how to make the most of your football bets head to our beginners guide: How to Bet on Football.

Football Betting News

English Premier League Betting Preview PT 2
You’ll find Leeds available around a 27/10 price for the win and there will be many who think that could be some of the best value of the entire weekend.  Claim Your Open Account Offer at... Read More
English Premier League Betting Preview PT 1
We’ve got some really solid fixtures set to unfold over the weekend in the English Premier League as a couple of match-ups in particular look like they could have an effect on both the title... Read More
Champions League Betting Preview PT 2
Borussia Dortmund come into their match against Club Brugge as one of the biggest favourites of the day with a price of around 3/10 for the victory. The Belgians are a full 11/1 price to get the win... Read More
Champions League Betting Preview PT 1
We’ve got another slate of European action set to unfold on Tuesday and Wednesday as the Champions League is back underway. There are a number of top European sides set to take the pitch as... Read More
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