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Football Betting

Football betting is arguably the highest-volume type of wagering on the planet. With the global reach of football remaining virtually unchallenged, it’s evident why there are so many bets placed on everything from third tier Moldovan cup competitions to the Champions League final.

The introduction of live betting on football has been a major game changer for punters and bookmakers alike. While it may seem similar at first glance, successfully betting in-play on football requires a solid understanding of the game, and a unique set of betting strategies.

If you’re new to live betting, and are looking for a place to get started, head to our beginners betting guide for series of football betting tips, and beginner how-to articles, or simply follow the link to get your William Hill Promo Code and start betting now for free.

Due to the massive volume of football bets, football odds are generally quite competitive, allowing you to play various bookmakers off of each other. For example, if England is playing an international match against Germany, you’ll likely find some price variances between English and German bookmakers.

This is because of betting volume: a larger portion of English bets are going to be on England, forcing English bookmakers to list a shorter price due to the sheer volume of patriotic bets.

This works the opposite way with regards to the Germans. Therefore, if you’re an English punter looking to get good value on England vs. Germany, try locking in your bet with a German bookmaker.

With the interest in football betting having steadily grown over the past few years, many of our top bookmakers feature well over 100+ football markets, the most popular being 1X2 betting, first/last goalscorer and correct score wagering.

For more advice on when, what and how to make the most of your football bets head to our beginners guide: How to Bet on Football.

Football Betting News

World Cup 2018 Goalscorer Betting PT 3
Neymar had a relatively underwhelming season so far for Barcelona and it remains to be seen what will happen going forward - so it's worth keeping your eye on him because a big performance at the... Read More
World Cup 2018 Goalscorer Betting PT 2
You can expect him to grab the line share the goals for England if they managed to make it further into the tournament - and there are many who believe that England have a genuine chance to make it... Read More
World Cup 2018 Goalscorer Betting PT 1
With the 2018 World Cup just around the corner one of the biggest betting markets that everybody is looking at is the goal scorer wagering and this can be an extremely lucrative way to place bets on... Read More
2018 World Cup Betting Update PT 2
The German certainly have plenty of ability and play extremely organized football  and they have had a number of their top players coming in off great seasons in European football so that... Read More
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